Distracted to Death

The cornerstone of accomplishing something big is the ability to focus on a task for a sustained period of time. However these days we get bombarded with so much “information” that we are losing our focus. It takes decisive action to win it back.

The following is an excerpt from my new book, Becoming You.

It seems obvious: if you want to accomplish something great, then what you can accomplish in one day will not be enough; you must be able to make a sustained effort for a long time.

However, this is a fact that is no longer taken for granted.

The reason that this fact is no longer obvious is that the world we live in today feeds us the illusion that we need to multi-task all the time.

The idea is that there is so much information on offer that we must change our focus as fast as possible in a constant race to avoid missing out.

In his book Mastery, Robert Greene writes that the ability to focus and learn from experience over a sustained period of time was what gave the human race an evolutionary edge over physically stronger animals.

Other animals live in the moment, and their capacity for learning from experience is severely limited. Consequently, they get weaker as they get older. Humans, on the other hand, have mastered a technique for making time work in our favour.

The way to learn mastery is to maintain sustained focus and gradually unravel the depth in whatever subject is your field of expertise. As you do so you are able to replace the strength and agility of youth with the deep understanding and experience of mastery.

Human beings have stereoscopic vision, which is designed for depth of focus. We have the most powerful brain on this planet, exquisitely developed for processing and using what we focus on.

The trouble is that these days we are being taught to replace that sustained focus with the quick fix of technology. It is as if we are trying to see the world through the eyes on the side of the head of the rabbit, which is constantly scanning its surroundings for threats.

We try to scan our way through the avalanche of information that overwhelms us every day in the form of emails, TV and social media notifications.

I’m sorry, did I say “information”? I don’t really mean information, although this is what we call it for want of a better word.

The truth of the matter is that 99% of this “information” doesn’t inform you at all.

So what is the nature of this “information” that prevents you from focusing? “Information” falls into certain categories:

Cute Entertainment

This is the amusing videos of fluffy animals or children that make you smile or laugh.

Facebook Wisdom

These are insightful quotations that are posted on Facebook or other social media sites.

Many such quotations are truly wise and are pithy formulations of the realisations that took great people entire lifetimes to arrive at.

The trouble is the context in which they are read.

These quotations are posted in bite-sized chunks and read by people who are extremely distracted.

Furthermore, the way in which they are served makes them look cheap.

When someone reads a bite of Facebook Wisdom, they usually feel a buzz.

However, they are only able to focus for long enough to feel that buzz and then click “Like” and/or “Share”. As they click the button they are already forgetting what the quote was about.

This is a process that is harmful not only to the passive consumer but often even to the person posting the Facebook Wisdom. Why is this? Well, one common chain of events is the following:

Someone comes across a quote that immediately resonates deep in his or her soul. He feels the truth of the quote deep in his being. If social media did not exist he would probably examine the quote and think about what it means and how it relates to his own life.

However, at this point he remembers that he has a social media presence. So he posts the quote. Immediately, the emphasis shifts away from understanding and applying the quote to his own life. Now it is all about trying to look good in front of his Facebook friends. This is how true wisdom becomes an adornment of the ego and degenerates into Facebook Wisdom.

The news

For the most part, even “the news” isn’t information. It doesn’t tell you anything that will help you improve your life. On the contrary it chiefly brings you stories that sadden and anger you and put you into a state of apathy.

This is one of the most nefarious effects of the news: the feeling of powerlessness that it induces. When you watch the news, you are fed a narrative that says that the world is completely messed up and there is nothing you can do to change it.

It makes you feel that there is a vast gap between your life and the things that truly matter.

The implicit message is that you are living a meaningless life in a rotten world.

Think about that for a moment. Now that is a message of despair. It is the kind of message that makes people smoke dope and watch TV shows or surf conspiracy theories all day.

Fortunately it is not only a message of despair. It is also a lie.

The truth is that you have a direct connection with the essence of life.

You have access to the unlimited source of power when you pursue what I call your Great Work. You Great Work is the best thing you can do for the world. It is your unique way of making the world a happier and more beautiful place while becoming personally fulfilled in the process. But that is for a future post.

2 thoughts on “Distracted to Death

  1. Salut, Robin! Eu zic ca este vorba, mai curand, de sursele de “informatie” si de modul in care ne educam sa :culegem” aceasta informatie. Nimeni educat nu se gandeste ca facebookul, de exemplu, este o “sursa de informatie” credibila. De altfel, toate retelele de socializare- cum le spune si numele- au cu totul si cu totul un alt rol. Ele nu sunt surse de informatii gratuite si reale, ci doar forme de pseudocultura care te “ajuta’ sa…iti maresti egoul si sa socializezi/ sa te individualizezi, mai exact.
    Cat despre informatie…sunt multe de zis. Eu cred sincer ca modul in care noi, oamenii, inmagazinam informatie este prea lent pentru epoca actuala. Dezvoltarea tehnologica din ultimii 50 de ani ne-a luat pe toti prin surprindere, iar ritmul avansat cu care informatia circula nu este in oglinda cu adaptarea noastra ca oameni la noile “cerite”:).Prin urmare..haos..mult haos. Pana cand omul nu isi va “exersa” aceasta capacitate si nu va invata sa isi educe selectia pentru surse de informatie, vom trai in acest haos.
    PS: multumesc, Andreea:)! Robin, keep on writing:)

  2. Hi Raluca, and thanks for your comment!
    I agree that social media isn’t really a source of information. But then neither is the news! Neither are the truly wise sentences that are posted on social media.
    The deceptive thing is that the news has a grain of truth in it and the wise sentences have a lot of truth in them – but it’s the context in which they are presented and the state of consciousness that they engender that is the true result of their consumption.

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